Like most housewares at the time the mixers were sold either door to door or through a kitchenaid party at which a salesperson demonstrated the appliance s functions by using it to prepare a meal for the guests who were then encouraged to order a kitchenaid mixer.
Kitchenaid mixer history. Kitchenaid is an american home appliance brand owned by whirlpool corporation the company was started in 1919 by the hobart manufacturing company to produce stand mixers. The kitchenaid mixer became wildly popular during the 1920s and 1930s. Julia child s cobalt blue kitchenaid k5ssbu bowl lift stand mixer is on display in the american history museum s food. The model h 5 offers attachments that do everything from slicing to straining branding kitchenaid stand mixers as versatile food preparation tools at the middle mark of the great depression the model k launches becoming the first of.
Called the best kitchen aid by an executive s wife the kitchenaid stand mixer is born. With a price tag that runs between 199 and 1 000. Hobart then shifted gears to produce home models and soon after the kitchenaid c 10 mixer was born. The kitchenaid mixer was already popular but the new colors gave it aesthetic superiority over competitors products.
Learn about kitchenaid brand s storied history which began in 1919 with the launch of the iconic stand mixer. Sunny yellow island green petal pink and satin chrome. The kitchenaid stand mixer is a countertop staple for any home baker worth their salt and a colorful kitchen showpiece for plenty who aren t. At the time although a sizeable chunk of employed women were maids more than half of employed women worked in domestic service according to the 1870 census and that percentage continued to increase the early 20th century saw a shift away from live in servants meaning many women were.
The original enormous 80 quart commercial mixer was called the hobart and served on u s. Transforming the american table 1950 2000 exhibition. The products as we know them today are descendants of the model h an industrial electric stand. The iconic kitchenaid stand mixer was invented by an ohio engineer who was watching a baker mix bread dough with a heavy iron spoon and decided there had to be a better way.
Initially the mixers were white until 1955 when they started being available in a variety of colors. Navy battleships during world war i. The company faced stiff competition as rivals moved into this emerging market and introduced its trademarked silhouette in the 1930s with the model k the work of designer egmont.